Top 5 challenges in B2B e-commerce – and how to solve them
The Reality of B2B E-Commerce Today
Are you struggling with complex pricing, order management, or customer experience?
Discover solutions used by industry leaders.
B2B commerce is undergoing a rapid transformation. As digital adoption accelerates, businesses face new challenges in meeting customer expectations, streamlining operations, and maintaining profitability. While the shift to digital promises efficiency and scalability, many companies encounter roadblocks that slow their progress.
If your business is experiencing difficulties with pricing models, system integration, or providing a seamless customer experience, you’re not alone.
Here are the top 5 B2B e-commerce challenges – and how you can solve them.
1. Complex Pricing Structures
B2B pricing involves multiple layers, including contract pricing, volume discounts, regional variations, and dynamic cost fluctuations. Many businesses still manage pricing manually, leading to inconsistencies and inefficiencies.
Solution
- Advanced dynamic pricing that adjusts in real time based on market trends and customer segmentation.
- Contract-based pricing automation to ensure consistency across deals.
- Granular pricing rules to customize pricing for different customer groups.
2. Inefficient Sales Workflows
Many B2B sales teams still rely on manual processes for order approvals, quotes, and negotiations, leading to delays and errors. Reps spend too much time on administrative tasks instead of closing deals.
Solution
- Automated quotation & approval workflows to speed up sales cycles.
- Customer insights dashboards for real-time tracking of engagement and buying behaviour.
- Self-service portals that empower customers to manage orders independently.
Learn from Industry Leaders
Read the Damstahl story to understand how they solved their e-commerce challenges.
3. Poor Customer Self-Service Options
Modern B2B buyers want the ability to browse products, check inventory, and place orders online – without needing to call a sales rep. However, many B2B companies still lack user-friendly digital storefronts.
Solution
- A fully optimised B2B webshop that provides real-time stock visibility and personalised catalogues.
- Intelligent search & filtering options to help customers find products easily.
- Quick order & reordering tools to simplify repeat purchases.
4. Lack of System Integrations
Disconnected e-commerce, ERP, and CRM systems lead to data silos and inefficiencies, making it hard to track orders, update inventory, or personalise customer interactions.
Solution
- Seamless ERP & CRM integrations that ensure real-time data synchronisation.
- API-based connectivity to link multiple platforms and eliminate manual data entry.
- Automated order processing to reduce delays and errors.
5. Scalability & Expansion Challenges
As businesses grow, managing increasing order volumes, expanding into new markets, and handling multiple warehouses become major pain points.
Solution
- A modular and scalable commerce platform that grows with your business.
- Multi-currency & multi-location support for seamless international transactions.
- Demand forecasting to optimize inventory management.
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