5 Signs You Need Unified Commerce Before ERP Migration

Configuring complex products shouldn’t feel like engineering every single order from scratch. This guide shows industrial B2B companies how to turn chaos into clarity with a modular commerce platform — enabling personalized catalogs, smart logistics automation, and one unified source of truth across ERP, PIM, and CRM.

The Guide is Perfect For:

B2B distributors & manufacturers with:
• multi-warehouse or multi-subsidiary complexity
• heavy ERP / PIM setup and manual work in sales ops
• growing customer experience expectations
• digital growth blocked by IT limitations

How to structure product catalogs — no more Excel chaos, instant personalization per customer

Smarter search & configuration — customer-specific item numbers, guided discovery, real-time logic

Logistics without friction — warehouse logic, stock rules, automated pick & pack, no manual routing

One source of truth across systems — ERP, PIM, CRM in sync for clean, real-time decision-making

Because legacy ERP or Excel-based systems weren’t built for dynamic pricing, localization, or customer-specific product rules — leading to errors, delays, and dependency on manual work.

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