Damstahl - Composable B2B eCommerce Platform
Damstahl is a pan-European stainless steel wholesaler operating in 8 countries who in 2020 distributed 80,000 tonnes of stainless steel from both local warehouses as well as central distribution centers.
Values delivered to Damstahl
After previously having used standard eCommerce CMS systems, Damstahl decided to launch their own bespoke B2B eCommerce platform. This decision was a part of Damstahl’s Digital Strategy to support increasing market demand for a better digital experience. Since the launch, Damstahl has seen an increase in Gross Profit and Market Share. And besides offering a next-level Customer Experience, the future-proof platform also functions as an internal sales tool offering 60% savings in order handling.
60% faster order processing, freeing up Sales to focus on customer relationships and growth.
Increased gross profit on Web-orders compared to traditional “offline” orders.
Increased market share Customers demand ease-of-use self-service solutions in their everyday work.
Rethinking the Customer Experience platform
Damstahl had clear business goals to increase the number of digital orders and market share across all markets. Thus the new eCommerce platform is built on the notion of “Making orders online should be easier than calling us”. This meant that the Customer Experience and Performance became essential in all aspects of the platform, and it became clear that a traditional off-the-shelf eCommerce CMS would not work.
A Modern and intuitive user interface to incentivize customers to use webshop instead of email of call.
Increased performance with ultra-fast navigation and Single Page Application “front-end”, that delivers instant results.
Headless “front-end” that easily allows for developing app-like solutions across multiple devices.
Architecture for the modern age
Damstahl chose Slize Digital Architecture to fuel their new Headless eCommerce platform. It’s composable and modular and allowed Damstahl to integrate, upgrade or replace components with ease.
It also enabled Damstahl to bring their own Data from MS Dynamic 365 FO (ERP) and Perfion (PIM), and easily combine it with data from Umbraco (CMS), Algolia (Search Engine), and, ActiveCampaign (Marketing).
The Data sources were combined and made available through a central API Gateway which is used to feed content to the Website and Mobile App. The API can even be used for direct customer or supplier integration.Learn more about Approach
Designing intuitive User Experience & Interface
Through an iterative design process involving Customers, Damstahl, and our Design Team, we created a style guide and component library to exclusively serve the Damstahl eCommerce Platform.
The components are modular and are reused throughout the platform to create a familiar and intuitive user experience.
Technologies used to power Damstahl A/S
Ensuring scalability, availability, and reliability by leveraging enterprise Cloud and SaaS technologies (Ie. Serverless, CDN, Search, Infrastructure as Code) - All whilst Damstahl retaining control.
Enterprise resource planning and customer relationship management applications.
Product Information Management solution for product enhancement, categorization, and multi-language communication.
Open-source content management system platform for multi-channel content publishing.
The flexible AI-powered Search & Discovery platform.
Free and open-source, managed computer software framework for Windows, Linux, and macOS operating systems.
A cloud computing service platform for building, testing, deploying, and managing applications and services.
Content delivery network, that delivers any digital content globally to increase application performance.
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