Purpose-built for the complexity of B2B distribution.
Slize is a composable, modular commerce platform for distributors and manufacturers with the hardest requirements — multi-unit products, billions of price combinations, certificates and multi-ERP landscapes.
Why we built Slize
For decades, wholesale and distribution ran on relationships, phone calls and the institutional memory of people who knew the catalog by heart. That model built the industry — but it doesn't scale across markets, currencies and a dozen ERP instances. And the generic e-commerce platforms that promised to help mostly digitized broken processes instead of reimagining them.
“We built Slize as a response — a platform purpose-built for the complexity of B2B commerce, not a generic storefront bolted onto an ERP.”
Brian Fink · Founder & CEOSo we built for the hard cases first. Multi-unit handling, offcuts and remnant stock, material certificates on demand, contract pricing at scale, and full traceability for regulated industries — modelled into the platform, not bolted on. That's what lets steel & metals distributors, B2B wholesalers, and regulated manufacturers run their most complex commerce on Slize.
Composable, not rip-and-replace
Slize is API-first and composable: adopt one module or run them all, on top of the ERP, PIM and CRM you already have — no vendor lock-in, no big-bang migration. A built-in mini-CRM and actionable data help your reps sell more, and the platform is engineered for real scale, handling 11 million requests a day for the distributors who run on it. The complexity lives in the platform, not in people's heads.
Reimagined alongside the people who run on it.
Slize was co-developed with Damstahl, a leading stainless-steel distributor — built hand-in-hand with the team that runs on it. Together we swept the 2023 Danish E-commerce Awards: Guldprisen (the grand prize), Best Export Case, and Best B2B Company — and Damstahl has since been named Best B2B Company with online revenue over DKK 500 million.
Brian Fink
Brian founded Slize in 2020 to build the e-commerce platform the industrial segment never had. His path is unusual for a software founder: he started on the floor of the steel trade in 1998 — an apprenticeship at Sanistål, then years in export and key-account roles — before moving into digital services at Ciklum in 2012, where he rose to VP of Account Management by 2017.
That combination is the point. Having lived both sides — the operational reality of industrial distribution and the technology to fix it — he built Slize hand-in-hand with real distributors, so complex commerce becomes operational, not just digitized.
Ready to make your most complex commerce operational?
Join distributors and manufacturers who've scaled their digital operations with Slize.